Detroit Auto Show – The Displays – (2012)
The North American International Auto Show
Cobo Hall, Detroit MI
Visited January 17, 2012
Not only do the auto companies invest in their product development, but they also have inspired designers creating dramatic auto show displays. These displays are elaborate concoctions – part architecture, part technology, and all temporary – constructed in a convention hall for a two week run. They are meant to reinforce the brand image, be a backdrop or pedestal for the cars, and above all draw people in. Here is a sample of the displays at this years North American International Auto Show in Detroit.
Come next year! There is a week long press-only preview, a Black-Tie Charity Preview on Friday night, and then it is open to the public Saturday morning through the following weekend. While in Detroit check out the other more permanent architectural treasures here. Click the “MI-Detroit” link in the column on the right and you will see some great options.
For more information, here is the official website.